RETAIL DESIGN · SELECTED WORK

A destination for play.

A shop-in-shop concept that brings product, gaming culture and community together in one high-impact environment.

RETAIL DESIGN 2026
XPERION Hamburg Shop-In-Shop

CONCEPT DEVELOPMENT · RETAIL STRATEGY

Designing the customer journey.

Every touchpoint is considered as part of a fluid experience: drawing attention, guiding discovery and creating a compelling reason to stay.

01 · ATTRACT Brand presence
02 · DISCOVER Product exploration
03 · EXPERIENCE Hands-on interaction
04 · CONNECT Lasting recall
← BACK TO RETAIL DESIGNNEXT PROJECTi'Park Mall →
Expanded project image