RETAIL DESIGN · SELECTED WORK

A store made for community.

A bold retail destination designed around discovery, play and memorable customer interaction.

RETAIL DESIGN 2026
RazerStore Hefei floorplan

CONCEPT DEVELOPMENT · RETAIL STRATEGY

Designing the customer journey.

Every touchpoint is considered as part of a fluid experience: drawing attention, guiding discovery and creating a compelling reason to stay.

01 · ATTRACT Brand presence
02 · DISCOVER Product exploration
03 · EXPERIENCE Hands-on interaction
04 · CONNECT Lasting recall
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Expanded project image